Read To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers by Marcella Chamorro Online
To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers The topics covered range from reasons behind embracing authenticity to propel a brand's marketing to some of the best examples of brands that successfully heeded the call to authenticity..A companion
| Title | : | To Be or Like to Be: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers |
| Author | : | |
| Rating | : | 4.99 (792 Votes) |
| Id Book | : | 1470110121 |
| Format Type | : | Paperback |
| Number of Pages | : | 76 Pages |
| Publish Date | : | 2012-03-02 |
| Type File | : | PDF, DOC, RTF, ePub |
A companion to the author's blog and consulting projects, the book TO BE OR LIKE TO BE: The Need for Authentic Online Marketing in the Era of Ultra-Informed Consumers is a guide to how and why brands must become more authentic in this new age of social media. The topics covered range from reasons behind embracing authenticity to propel a brand's marketing to some of the best examples of brands that successfully heeded the call to authenticity. The book goes on to provide a step-by-step guide to brand authenticity, building teams and collaborating with consumers in the most effective and inspiring ways.
Marcella Chamorro is an avid reader and writer. She dedicates her time to writing her blog and consulting for companies and professional individuals to help them extend their brands to the digital space. Her work is focused in the area of online marketing. Based in Managua, Nicaragua, Marcella loves up to keep up with industry trends and would be happy spending 24 hours a day on her computer. She spends her free time in the gym or running, which is how she gets her best ideas.
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Do you want fries with that? Here's an interesting bit of trivia included in the book: Ray Kroc, founding force behind McDonald's as we know it, was in the same World War I ambulance driving company as Walt Disney.. There would be small bits of information that claimed "Joey" wins another one! I still knew nothing about Joey Dunlop. The author assumed that you have no art training. But it's still a good book for anyone needing a road map on how to start selling, you just might not be doing it in 9 days.. For instance, here under a section entitled "baptism is a sign of rebirth" he derogatorily mentions dispensationalism and assumes the reader will know how it departed.
"The way in which regeneration is understood differs from church to church in subtle, sometimes insigni
Do you want fries with that? Here's an interesting bit of trivia included in the book: Ray Kroc, founding force behind McDonald's as we know it, was in the same World War I ambulance driving company as Walt Disney.. There would be small bits of information that claimed "Joey" wins another one! I still knew nothing about Joey Dunlop. The author assumed that you have no art training. But it's still a good book for anyone needing a road map on how to start selling, you just might not be doing it in 9 days.. For instance, here under a section entitled "baptism is a sign of rebirth" he derogatorily mentions dispensationalism and assumes the reader will know how it departed.
"The way in which regeneration is understood differs from church to church in subtle, sometimes insigni
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